Overview: Create brand design for concept end-of-life healthcare organization, Creative Max Care. 

Process: Developed a brand direction focused on accessibility and professionalism through retrained color choices, legible typography, and structured layouts. 

Deliverables: Logo, sample website landing page, custom email signature, color palette

Software: Adobe Illustrator

Brand Design: Climb Big Chicago

Overview: Developed a brand identity for Climb Big Chicago, a local rock climbing affinity group. 

Process: Explored multiple logo directions inspired by climbing culture and retro design references. I extended the visual system into social media graphics and a custom t-shirt design. Collaborated with a local Chicago print shop to prepare t-shirt deliverables. 

Deliverables: Two logo options, color palette, fonts, product mockups, social media posts and templates, t-shirts

Software: Adobe Illustrator, Procreate for t-shirt concept sketch

Editorial Layout & Magazine Cover

Overview: Design an editorial layout and magazine cover combining photography, typography, and graphic elements. Drew inspiration from fashion magazines throughout history. 

Process: Tested multiple layouts and type pairings, refining spacing and alignment to improve legibility and guide the viewer through the content. 

Deliverables: 8-page printed magazine

Software: Adobe InDesign, Adobe Photoshop, Adobe Lightroom

Gig Poster: Laurel Canyon Show

Overview: Designed a promotional gig poster for a live music event, focused on creating strong visual impact while clearly communicating event details.

Process: Explored multiple typographic and layout directions, refining hierarchy, contract, and scale to balance visuals with legibility for print and digital use. Worked with client to incorporate their vision for subtle odes to Laurel canyon musical era and the geographical area in Los Angeles, CA. 

Deliverables: 11"x17" printed matte posters, social media post for Facebook and Instagram.

Software: Adobe Illustrator